Sökresultat för: Waldemar Pfoertsch
The Globalization of Chinese Companies: Strategies for Conquering Internati (Häftad)
avArthur Yeung, Katherine Xin, Waldemar Pfoertsch, Sh Liu
ISBN: 9780470828786 - UTGIVEN: 2011-05-31
B2B Brand Management (Inbunden)
avPhilip Kotler, Waldemar Pfoertsch
ISBN: 9783540253600 - UTGIVEN: 200609As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. In fact, these brands are worth many [...]
B2B Brand Management (Häftad)
avPhilip Kotler, Waldemar Pfoertsch
ISBN: 9783642064708 - UTGIVEN: 201002This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful [...]
